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Here's a bit more information about our team..


Founded in 2018, YSMART LONDON is passionate about bringing cool, sleek technology ideas to life, as well as striving to inspire others and foster an exploratory mindset. From the world’s smallest flashlight to ultra-portable minimal pen, our mission is simple: To create value and make a difference through creative design.

In 2018, we launched our very first product on the biggest crowdfunding platform Kickstarer and it was a huge success, £75K funded with 2300+ backers. We were really pleased by the levels of support we received, since then, we have launched 2 more Kickstarter campaigns, with 10000+ backers, raising over £400K in total.

Kickstarter is a platform full of ambitious, innovative, and imaginative ideas that are brought to life through the direct support of others. Through Kickstarer our backers are able to participate more intimately in our design process, sharing their ideas and providing their suggestions. We love Kickstarter, not only for helping us bring our designs to life, but also allow us to focus on making great products and keep doing the things we love.

Driven by design, innovation and the idea of better living, we believe we can improve people’s lives through meaningful design , and we hope to have you join us!


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Dec, 2020





2,338 backers

2,425 backers

Sep, 2018




Jan, 2020

3,576 backers

May, 2019

1,978 backers

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